The choice of a social media platform to advertise the event can hugely benefit the success of the conference. It is important to choose the social network based on the target audience’s preferences Some social platforms that can be considered:
- Instagram: Perfect for visual content, indicated to a younger audience. Ideal to “spread the word”, engage with the public, upload pictures of the event and film live videos.
- Facebook: Generally used and suitable for engagement with people. It also allows you to upload pictures, share different content and film live videos.
- Twitter: Good for short texts and uploading pictures. Notably, it is often used by researchers to share their presence at events/conferences.
- LinkedIn: Especially effective for professional conferences, broad public.
Combining different social networks is preferable to reach as many people in your target audiences as possible. However, consider adapting the content for each social platform.
Example: To organise the CLESCon2021, the chosen platforms were Instagram and Twitter. The target audience is postgraduate students, 21-35 years old, developing research in Psychology, Biosciences, Geography, Health and Sports fields.
Tips to make the most use of social media:
Create a good hashtag: Creating a hashtag can be helpful to promote the event or measure engagement during the day. It is important to develop a short, easy-to-pronounce/remember event hashtag. It should be unique and refer to the event’s name so that target attendees know instantly which event is, without confusing it with other events.
Use interactive features: Social media platforms have several features to interact with the target audience. For example, Instagram stories can be used to create multiple choice questions and a Countdown Sticker for announcing different deadlines. These features allow interactions for a short period of time.
Video teasers: Short videos and/or boomerangs can be a good teaser for the conference/event. It is dynamic and attractive, which may encourage people to register. Also, sharing behind the scenes raises excitement for the event.
During the event: It is important to cover the day of the event, as it improves attendees’ satisfaction and can help you strengthen the event as a whole. Also, considering a virtual/hybrid event requires more interaction with the audience via online platforms for a better event experience. Don’t forget to use the hashtag created for every post you make on social media. Also, remember to share/repost/retweet post shared by the conference participant.