The importance of research design

Research is a fluid practice. You may not have everything fully figured out yet, which is to be expected. The phrase “I have no idea what I am doing” has frequently been used throughout my own PhD.  So, through all this confusion, how on earth are we supposed to start planning our research?

Research design is the framework of research methods and techniques chosen by a researcher (i.e., you) to conduct a study. The design allows you to specifically choose the research methods suitable for your subject and set up your studies for reliable results. It will help you get your head around what you are going to be doing and set you up for the highest chance of success!

Take some time to figure out the best options for your research

Some general points to consider

Neutrality: When you set up your study, you may have to make assumptions about the data you expect to collect. The results projected in the research should be free from bias and neutral.

Reliability: You will only be able to achieve reliable results if your methods are also reproducible and reliable. Your plan will help ensure a good standard.

Validity: There are multiple measuring tools available. Take some time to figure out the best option for your research.

Context: The outcome of your design should apply to a population and not just a restricted sample. To what extent can your research do this?